slang describe icon What dose Atha'd mean

To (attempt to) retrade a deal at the last minute or drop a bomb during final negotiations.

Wow, you got atha'd at the worst time. What a shocker!

Deanne Benson
June 17, 2024

slang describe icon What dose Atha'd come from

The slang term "atha'd" has an interesting origin rooted in the high-stakes world of business negotiations. It refers to the act of attempting to retrade a deal at the last minute or dropping a bombshell during final negotiations. This term has become increasingly popular in corporate circles, where last-minute changes can make or break a deal.

The etymology of "atha'd" is somewhat murky, but it is believed to have originated from the name of a notorious negotiator known for his unpredictable tactics. This individual, often referred to as "Atha," was infamous for his last-minute changes and bombshells that left many of his counterparts scrambling. Over time, the term "atha'd" became synonymous with such disruptive behavior during negotiations.

In the fast-paced world of business, being atha'd can be a significant setback. Imagine being on the verge of closing a major deal, only to have the other party suddenly change the terms or introduce new demands. This can lead to frustration, delays, and even the collapse of the deal. The term "atha'd" captures the essence of this unexpected and often unwelcome twist.

While being atha'd is generally seen as a negative experience, some negotiators have turned it into an art form. They use it strategically to gain leverage or to test the resolve of their counterparts. However, this tactic can backfire, leading to damaged relationships and a loss of trust.

In today's interconnected world, where deals are often made across borders and time zones, the risk of being atha'd is ever-present. Negotiators must be vigilant and prepared for the unexpected. Understanding the origin and implications of being atha'd can help professionals navigate the complex landscape of modern business negotiations.

slang describe icon Examples of Atha'd

Just as we were about to close the deal, he tried to atha'd me with extra conditions. Unbelievable!
Everything was set for the car sale, then boom, the buyer atha'd me, demanding a lower price.
We were signing the lease when she atha'd us, asking for more perks outta nowhere.
The trade was a go until he pulled an atha'd, wanting more cash at the eleventh hour.

Related Slang